Reality Star

Les Gold Biography

Reality Star, Les Gold is a cast member of the show Hardcore Pawn. Hardcore Pawn is an American reality television series airing on TruTV. Hardcore Pawn is about the day-to-day operations of American Jewelry and Loan, a family-owned pawn shop on Greenfield Road between 8 Mile Road and the John C. Lodge Freeway in Detroit, Michigan.

Les Gold is a third-generation pawnbroker and the charismatic patriarch of American Jewelry and Loan. This hard-nosed, old school pawnbroker is the epitome of street-smart, known for driving a hard bargain. With a passion for collecting unusual items, Les is an expert on pretty much everything, from diamonds and furs to cars and cameras. A day doesn't go by without Les reminding his team, "The customer isn't always being truthful." There's no one quicker to sniff out a shady customer, but when genuinely touched by a customer's story; his lion heart shines through.

Book Les Gold

Book Les Gold for Autograph Signing, Celebrity Appearances, Celebrity Judge, Celebrity Meet & Greet, Convention Appearances, Corporate Events, Nightclub Appearances, Personal Appearances, Product Endorsements, Speaking Engagements, Tradeshow Appearances and TV and Radio Commercials.


Grand Productions is a celebrity booking agency that maintains a business relationship with Les Gold's agent, representation, business manager, management company, assistant, PR Firm and publicist.

We are a celebrity booking agency that secures contracted opportunities and hires Les Gold for Autograph Signing, Celebrity Appearances, Celebrity Judge, Celebrity Meet & Greet, Convention Appearances, Corporate Events, Nightclub Appearances, Personal Appearances, Product Endorsements, Speaking Engagements, Tradeshow Appearances and TV and Radio Commercials.

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